Put simply – IT’S HARD!
So how do the big charities generate so much money?
They use the money you donate to direct their marketing to people around you, they will use your email address; which you willingly gave them with your online donation.
They will then use this information and your Facebook, Instagram and Twitter accounts to engage your friends and people who have the same interests or shared experiences.
However before they even start using your money to generate more money they pay those at the top. All the £250,000 per year salaries of CEO’s. This isn’t my idea of how charity works, this is business.
Your ‘goodwill donation’ in some cases is only putting 5% into the cause. Once wages, salaries, expenses and advertising are taken into account.
Just a quick example of people creaming alot off the top of charitable organisations
In 2019 Nick Moakes who is Chief Investment Officer for The Wellcome Trust took £4.64 million in salary and bonuses. That was an increase of £1.3 million from 2019.
Another example of this suggests that the CEO of UNICEF collects $1million per annum plus benefits and even lists a chauffeur driven Rolls Royce on his expenses account.
When we set up the not for profit bank account for Nayely Adelpha Foundation we were advised by the bank manager that we should be looking to take a salary of between £25,000 and £50,000 each as charity founders. Just for setting up a charity in memory of our daughter.
So why is it so hard for small charities to succeed? Simply they are squeezed out by the money invested in big charities. This can be seen in their marketing campaigns.
A 30 second advert during Britain’s got talent costs £55,000. Factor in recording, acting, studio time and it’s probably closer to £80,000. How is it possible to compete with that?
If we use these figures in a real life example then the 30 second Macmillan ‘Brave the shave’ advert that was broadcast into your home once cost nearly 40 times more than our #GoBaldForBabyLoss event made this year.
So as we have no budget or finances for advertising we ask again for you to realise the importance of likes and shares. These are our free advertising. Our only advertising.
Here’s a brief overview of some recent posts and their results.
7 shares 3099 people reached
0 shares 85 people reached
6 shares 2670 people reached
10 shares 4259 people reached
1 share 206 people reached
I think it’s clear from these figures that shares really do mean a lot to us.
When you give to Nayely Adelpha Foundation whether that be donations, volunteering, liking, sharing, attending our events or shopping with us at our online charity shop you can be assured that you’re not lining someone else’s pockets. Every penny towards the foundation is purely to support other families when they need us.
Everyone who works with Nayely Adelpha Foundation is a volunteer who gives their time and their skills for free. They do it for Nayely. For her memory.
We firmly believe that charity is about what you can give to others not what you can take.
Thanks for reading.
Nayely Adelpha Foundation 